| Commitment to Marketing |
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There is an old saying that you are a writer until you have published your first book, then you become an
author. Well, I personally believe that in today's ever-changing world the transition happens only when you
perfect your skills to include selling that book. In other words-- 'Market Your Wares'.
There are hundreds of self-help books on this very subject matter, all trying to tell you their secret formula to
success. What is that sought after, sure fire secret to success? Is it destiny, coincidence or just plain luck?
Maybe all of the above, but one thing is for certain, competition is fierce. The latest reports state that new
titles for 2006 exceeded 19,000. Now those figures do not reflect the deep changes in the literary world
such as the explosion of self –pub, the E-books or show the higher distribution costs across the board.
In todays market, with distribution costs at a premium, book sales down, the introduction of Kindle and e-
books on the rise -not to mention that money is tight, the industry is experiencing difficulties. And this
industry like all others depends on sales. With sales down, many publishers have had to make severe cut
backs. Most often those budget cuts were on marketing, advertising and promoting. This, as we all know,
results in many first time authors not being given the opportunities that they once had in the literary world.
Did you get the picture that this is a business to make money? Good. Because it most definitely is! So now
what are you going to do to get your project noticed and to sell your books? Well first off, don’t panic. Allow
yourself to successfully transform yourself from a writer to a seasoned author by perfecting your craft and
learn how to 'Market your Wares'.
Many of you are probably still having a hard time embracing the thought of marketing your work as an
extension of your writing. Or worse, you’re overwhelmed at being your own marketing guru. Hold on! Don’t
panic or close the book on your writing career. Take the plunge and nudge your writing career into a new
level and become the multi-faceted professional author that you admire and respect in others. Everyone
knows the success stories of such greats as Nora Roberts selling her books at Garage Sales, or James
Redfield who just wouldn't accept no from publishers and started off as a self-pub until eventually he was
noticed and became #1 on the NY Best Sellers list for 26 weeks with his explosive novel, "The Celestine
Prophecy".
Now, I'm not suggesting that the marketing plan that we at LSP have developed will offer you an opportunity
at this year’s recipient of a Pulitzer or making the New York’s Best Sellers List. What I am suggesting
though is that before your career can ever take off, you need to sell your work -- create a buzz and we intend
to help you.
How?
The first thing we ask each of our author's to remember is that YOU must sell your book. That requires
hard work, dedication, persistence and a solid marketing plan as the foundation for your business. One
that we at LSP believes will pave the way to yours and our success . Below is a list of fundamental tools
needed to 'Market your Wares', many that LSP creates for our authors to assist them in their marketing
endeavors. NOTE: Although LSP will offer support to our stable of authors, by providing them with an
extensive marketing kit and valuable tools, we firmly believe that it is the author that must sell their work,
not the publisher. We publish books and should not be confused as an authors publicist.
A fundamental business plan begins with...
** Create your own Business cards (include logo and / or tagline (see below). Word has templates to
choose from.)
** Create a Tagline - one or two sentences describing your story to use for promotional materials.
** Add an Email signature. It should include your logo and/or personal tagline (see below for
description).
** Take a leap and create your personal logo, or research for a famous quote that best describes who
you are. (Not your story, but rather who you the author is.)
*** LSP has a trained staff of editor(s), including staff members that will professionally format your work
for a minimum charge. NOTE: No book goes to print unless it has been edited and formatted internally.
*** LSP creates a professionally designed cover for your masterpiece that is included in the set up fee.
*** LSP can create (for a minimal charge) a professionally designed banner to use for promotions in
ads and on the Internet
*** LSP can create a marketing promotional packet for a minimal charge that includes:
NOTE: The above mentioned generic flyer's , generic posters, bookmarks and PSA's are professionally
designed for our authors to have printed on their own at any local office supply or copy store and is not
included in the marketing promotion packet.
In addition, LSP will direct our authors to further promote their work by:
*** Requesting that they mail out a minimum of 100 announcement letters to family, friends and colleagues
introducing their release.
*** Send an email blast announcing the release.
*** Mail an introduction press release to local & national publications, talk shows, local media and
local book stores.
*** Send out galleys for reviews.
LSP Digital proudly offers our authors as well:
*** An on-line support group with weekly chats.
*** Provides assistance to each of our authors in innovative ways to create a buzz according to their
own personal needs, such as libraries, organizations or festivals.
*** Available through the following distributors -- Ingram, Baker & Taylor, Amazon.
Along with the above mentioned kit , events, advertising, and assistance in marketing our stable of authors
work, LSP recommends that each of our authors add personal touches to their kits, such as a quality
binder for their personal professional PSA, purchase stickers that peel from a roll that say “Autographed
Copy” on them, and lastly, splurge and purchase a special pen used only for booksignings.
It is with great pride that all of us at LSP offer such an extensive marketing plan and support to our authors.
Ultimately, we accept without reservation that it is up to the author to embrace 'Marketing Your Wares' if they
are to become the success that they are searching for, we just believe that by assisting them on this
wondrous journey these added steps will set LSP and our authors apart from the others. After all, LSP
Digital was founded to help others see their dreams come true, and we continue to do so as we move
forward in this technology revolution.
Best regards,
Linda Daly
CEO
LSP Digital
author. Well, I personally believe that in today's ever-changing world the transition happens only when you
perfect your skills to include selling that book. In other words-- 'Market Your Wares'.
There are hundreds of self-help books on this very subject matter, all trying to tell you their secret formula to
success. What is that sought after, sure fire secret to success? Is it destiny, coincidence or just plain luck?
Maybe all of the above, but one thing is for certain, competition is fierce. The latest reports state that new
titles for 2006 exceeded 19,000. Now those figures do not reflect the deep changes in the literary world
such as the explosion of self –pub, the E-books or show the higher distribution costs across the board.
In todays market, with distribution costs at a premium, book sales down, the introduction of Kindle and e-
books on the rise -not to mention that money is tight, the industry is experiencing difficulties. And this
industry like all others depends on sales. With sales down, many publishers have had to make severe cut
backs. Most often those budget cuts were on marketing, advertising and promoting. This, as we all know,
results in many first time authors not being given the opportunities that they once had in the literary world.
Did you get the picture that this is a business to make money? Good. Because it most definitely is! So now
what are you going to do to get your project noticed and to sell your books? Well first off, don’t panic. Allow
yourself to successfully transform yourself from a writer to a seasoned author by perfecting your craft and
learn how to 'Market your Wares'.
Many of you are probably still having a hard time embracing the thought of marketing your work as an
extension of your writing. Or worse, you’re overwhelmed at being your own marketing guru. Hold on! Don’t
panic or close the book on your writing career. Take the plunge and nudge your writing career into a new
level and become the multi-faceted professional author that you admire and respect in others. Everyone
knows the success stories of such greats as Nora Roberts selling her books at Garage Sales, or James
Redfield who just wouldn't accept no from publishers and started off as a self-pub until eventually he was
noticed and became #1 on the NY Best Sellers list for 26 weeks with his explosive novel, "The Celestine
Prophecy".
Now, I'm not suggesting that the marketing plan that we at LSP have developed will offer you an opportunity
at this year’s recipient of a Pulitzer or making the New York’s Best Sellers List. What I am suggesting
though is that before your career can ever take off, you need to sell your work -- create a buzz and we intend
to help you.
How?
The first thing we ask each of our author's to remember is that YOU must sell your book. That requires
hard work, dedication, persistence and a solid marketing plan as the foundation for your business. One
that we at LSP believes will pave the way to yours and our success . Below is a list of fundamental tools
needed to 'Market your Wares', many that LSP creates for our authors to assist them in their marketing
endeavors. NOTE: Although LSP will offer support to our stable of authors, by providing them with an
extensive marketing kit and valuable tools, we firmly believe that it is the author that must sell their work,
not the publisher. We publish books and should not be confused as an authors publicist.
A fundamental business plan begins with...
** Create your own Business cards (include logo and / or tagline (see below). Word has templates to
choose from.)
** Create a Tagline - one or two sentences describing your story to use for promotional materials.
** Add an Email signature. It should include your logo and/or personal tagline (see below for
description).
** Take a leap and create your personal logo, or research for a famous quote that best describes who
you are. (Not your story, but rather who you the author is.)
*** LSP has a trained staff of editor(s), including staff members that will professionally format your work
for a minimum charge. NOTE: No book goes to print unless it has been edited and formatted internally.
*** LSP creates a professionally designed cover for your masterpiece that is included in the set up fee.
*** LSP can create (for a minimal charge) a professionally designed banner to use for promotions in
ads and on the Internet
*** LSP can create a marketing promotional packet for a minimal charge that includes:
NOTE: The above mentioned generic flyer's , generic posters, bookmarks and PSA's are professionally
designed for our authors to have printed on their own at any local office supply or copy store and is not
included in the marketing promotion packet.
In addition, LSP will direct our authors to further promote their work by:
*** Requesting that they mail out a minimum of 100 announcement letters to family, friends and colleagues
introducing their release.
*** Send an email blast announcing the release.
*** Mail an introduction press release to local & national publications, talk shows, local media and
local book stores.
*** Send out galleys for reviews.
LSP Digital proudly offers our authors as well:
*** An on-line support group with weekly chats.
*** Provides assistance to each of our authors in innovative ways to create a buzz according to their
own personal needs, such as libraries, organizations or festivals.
*** Available through the following distributors -- Ingram, Baker & Taylor, Amazon.
Along with the above mentioned kit , events, advertising, and assistance in marketing our stable of authors
work, LSP recommends that each of our authors add personal touches to their kits, such as a quality
binder for their personal professional PSA, purchase stickers that peel from a roll that say “Autographed
Copy” on them, and lastly, splurge and purchase a special pen used only for booksignings.
It is with great pride that all of us at LSP offer such an extensive marketing plan and support to our authors.
Ultimately, we accept without reservation that it is up to the author to embrace 'Marketing Your Wares' if they
are to become the success that they are searching for, we just believe that by assisting them on this
wondrous journey these added steps will set LSP and our authors apart from the others. After all, LSP
Digital was founded to help others see their dreams come true, and we continue to do so as we move
forward in this technology revolution.
Best regards,
Linda Daly
CEO
LSP Digital
Thoughts on ‘Marketing Your Wares’
by Linda Daly
by Linda Daly
 |  |  |  |  |  |  |
A generic "Poster" (11 x 17) and a 'Flyer' (8.5 x 11) in a 'WORD' doc that includes a copy of
your cover art and a picture of you. (Normally the same photograph that will be used on
the back cover of your book.) A header' is added so that our authors can easily change
the text box for individual events. This text box is typically near the top of the poster and is
used for “Meet the Author” or “Introducing”, etc. A second larger second text box is added.
This text box will used be for the “Location”, “Address”, “Date”, and Time”.
Bookmarks for booksignings and for promotional handouts. These bookmarks typically
will include the same background used on the flyers and posters along with a thumbnail
of the cover of the book, your tagline and website address. Backside will include LSP
website address and your assigned ISBN 13 .
LSP creates a concise and inviting 'Media Kit' or often called 'PSA' as a PDF that included:
Introduction – Cover Sheet
Book Cover and tagline, ISBN 13 below the cover art
Synopsis (as seen on cover 100 words or less)
Author BIO (same as back cover, should be 60 words or less)
Author photograph.
Reviews (as they become available Author can insert )
Contact Information
Press announcement or as we call it our 'email blast'.
your cover art and a picture of you. (Normally the same photograph that will be used on
the back cover of your book.) A header' is added so that our authors can easily change
the text box for individual events. This text box is typically near the top of the poster and is
used for “Meet the Author” or “Introducing”, etc. A second larger second text box is added.
This text box will used be for the “Location”, “Address”, “Date”, and Time”.
Bookmarks for booksignings and for promotional handouts. These bookmarks typically
will include the same background used on the flyers and posters along with a thumbnail
of the cover of the book, your tagline and website address. Backside will include LSP
website address and your assigned ISBN 13 .
LSP creates a concise and inviting 'Media Kit' or often called 'PSA' as a PDF that included:
Introduction – Cover Sheet
Book Cover and tagline, ISBN 13 below the cover art
Synopsis (as seen on cover 100 words or less)
Author BIO (same as back cover, should be 60 words or less)
Author photograph.
Reviews (as they become available Author can insert )
Contact Information
Press announcement or as we call it our 'email blast'.
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